With the release of iOS 8, developers have 4,000 new APIs that will enable a wide range of innovative features and functionalities. Here are a few that we’re excited about for our partners:

Notification Center
Widgets have finally arrived. Provide value to your users by giving them personalized information that’s actionable without having to open the app. Think about displaying a top featured product with the ability to add it to the user’s cart or touch to purchase it from the notification center. The notification center will also be available on your Mac to make it even easier to take action if your phone is in your pocket and you’re stationed at your computer.

Touch ID
Now, apps will have the “touch to buy” option. Imagine making express checkout even faster with the ability to scan your fingerprint and complete your purchase. This also gives apps the ability to lower the barrier to sign in or sign up for a user account. (We all know how big a pain that is.)

Custom Actions
The ability to create custom actions from other apps unlocks new kinds of potential. If a user is browsing your mobile site after being redirected from an email, she can now add to her cart or wishlist within the safari app — no switching required.

Get a full overview of iOS 8 here: https://www.apple.com/ios/ios8/.

Learn more about the latest developer features in iOS 8 here: https://www.apple.com/ios/ios8/developer/.


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